Understanding focus, verticalization, and risk reduction with Jonathon Hensley

Jonathon Hensley is co-founder and CEO of Emerge, a digital product consulting firm that works with companies to improve operational agility and customer experience. For more than two decades, Jonathon has helped startups, Fortune 100 brands, technology leaders, large regional health networks, non-profit organizations and more, transform their businesses by turning strategy, user needs and new technologies into valuable digital products and services. Jonathon writes and speaks about his experiences and insights from his career, and regularly hosts in-depth interviews with business leaders and industry insiders. He lives in the Pacific Northwest with his wife and two boys.

Originally from Silicon Valley, Jonathon got into the digital product space inspired by the incredible people developing new technologies all around him and the possibilities they unlocked. This fueled his curiosity to understand how technology transforms the ways in which people live and work.

00:00 – Why do so many digital transformation initiatives fail?
01:30 – Is the focus wrong?
03:19 – Are they just not answering why?
05:04 – Is vertical specialization key?
08:15 – Is this just a nice way to say you fell behind?
10:37 – Let’s talk about that example of restaurants.
12:09 – What about IT departments and risk reduction?
14:36 – How do you recommend leaders define outcomes?
17:32- How can listeners reach you?

Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/

Support the show on Patreon: https://patreon.com/mspradio/

Want our stuff? Cool Merch? Wear “Why Do We Care?” – Visit https://mspradio.myspreadshop.com

Follow us on:
Facebook: https://www.facebook.com/mspradionews/
Twitter: https://twitter.com/mspradionews/
Instagram: https://www.instagram.com/mspradio/
LinkedIn: https://www.linkedin.com/company/28908079/