Diversity Report Q2 2024

We love metrics in our industry. Everything is a metric. We have data and statistics and performance numbers and best in class performance… but when it comes to looking at diversity, we don’t. In an industry that measures everything, there aren’t actually a lot of metrics here to measure.

You can’t manage what you don’t measure. We say that all the time. Here, however, it’s lacking. Who is leading us? How can we change if we don’t know where we are – or who are the leaders and what do they look like.

This project is to measure it. We monitor the webpages and am alerted to changes so that the data can be updated. Each quarter the results are published in a video you can view below.

The full graphs are available to download: Diversity Report Q2 2024.

Here’s the methodology. It’s imperfect, but something is better than nothing, so let’s start there, and iterate over time. We manage a list of 300 companies that are known channel companies, and looked at who they present to the world as their leaders via their webpages. These being the people that the company itself has identified as the individuals leading the company. That’s self-selecting. And we count.

First, we count how many faces are put up. Next, we identify how many identify as Men or Women, and we using pronouns or pictures. We acknowledge the flaw here that views gender as entirely binary and based on appearance. This is a starting point, so let’s acknowledge how it was tracked.

From there, we look at the pictures and identify race. We using terms from the US Census. Three categories: White, Black, and Non-White. Non-White includes Black, Asian, Native Hawaiian or Pacific Islander, and the like, as well as including Black. Again, we will acknowledge the flaw of this and its imperfection.