How We Operate
Ethics Statement
Business of Tech covers news, trends, and analysis for IT and managed service providers. The following principles govern how we operate.
These principles are specific to Business of Tech. MSP Radio’s full portfolio ethics statement — covering all properties including Small Biz Thoughts, IT Service Provider University, and the SMB Community Podcast — is available at mspradio.com/ethics.
Editorial Independence
- Advertising and sponsorship have no influence on news reporting. Sponsors are disclosed on the website and advertisements are clearly distinguished from editorial content.
- For in-depth analysis documents, such as strategy briefs, if a vendor is a current sponsor, this is disclosed within the document for transparency.
- Coverage decisions are made solely on editorial merit. Coverage is never sold.
- There are no paid endorsements.
- MSP Radio does not accept any preconditions for coverage of a story that require saying certain things.
Advertising and Sponsorship
- Any paid content is clearly positioned as such. Advertisements are distinct in sound and presentation from editorial content.
- Sponsors are listed publicly on our website.
- Sponsoring Business of Tech does not grant vendors influence over topics covered, guests invited, or editorial conclusions reached.
Interviews and Sources
- Interview subjects are not given the opportunity to preview or approve interview questions, nor are they permitted to review content prior to publication.
- MSP Radio maintains the anonymity of sources when asked to do so and when the information is in the public interest.
- MSP Radio honors embargoed statements from companies in the channel under agreed terms.
Source Protocols
“On the record” is the default position when speaking to Business of Tech. Statements may be recorded and reported on.
“On background” requires mutual agreement. It allows discussion without direct attribution. There must be explicit agreement for discussions to be on background.
Accuracy and Corrections
- When errors occur, they are corrected promptly and the correction is disclosed to the audience.
- MSP Radio makes every effort to follow FTC guidelines across all business activities.
Artificial Intelligence
- AI is not used as a primary source of information.
- AI may be used for summarization and content assistance. All AI-assisted content is reviewed by a human before publication.
- AI-generated audio or video content is labeled as such in the program description.
- Multi-language versions of content employ AI translation and are labeled accordingly.
Financial Disclosures
- David Sobel, host and CEO of MSP Radio, holds stock in N-Able (NABL) as part of compensation from employment between 2013 and 2019. This position is disclosed as a standing conflict of interest.
- Vendors may pay for travel expenses related to events. This does not influence coverage.
- David Sobel may engage in paid consulting and advisory work. These engagements do not purchase editorial coverage.
Questions
If something here requires clarification, or if you believe Business of Tech has fallen short of these commitments, please reach out directly at [email protected].
Part of the MSP Radio portfolio. Full MSP Radio Ethics Statement →
Business of Tech • businessoftech.com • A property of MSP Radio, LLC
To that end, I have established a set of guiding principles:
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If you find something that requires clarification, please ask.
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I make every effort to follow the FTC guidelines in my business efforts.
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I currently own stock in N-Able (NABL), which was part of my compensation from employment between 2013 and 2019.
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Advertisements are clearly delineated within the content of my shows.
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My paid consulting assignments are advisory in nature. I am hired to present my opinions in detail.
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I honor embargoed statements from companies in the space.
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I maintain the anonymity of my sources when asked to do so and when they are sharing information I believe to be in the public interest.
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When I make a mistake, I strive to correct the error promptly and disclose the correction to listeners.
Business of Tech Content
Content posted on the Business of Tech has an additional set of guiding principles:
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Advertising and sponsorship have no influence on our news reporting. Sponsors are disclosed on our website and ads are clearly distinguished from editorial content. For in-depth analysis documents (such as strategy briefs), if a vendor is a current sponsor, this is disclosed within the document for transparency.
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If you find something that requires clarification, please ask.
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AI is not used as a primary source of information.
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AI is used in the creation of content for the purpose of summarization. All AI content is reviewed by a human.
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Any potential stock conflict is made available via a disclosure.
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Any interview subjects are not given the opportunity to preview or approve interview questions, nor are they allowed to review stories prior to publication.
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I do not accept any preconditions for coverage of a story that requires me to say certain things.
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There are no paid endorsements.
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Any paid content is clearly positioned as such. An example is ads, which are clearly different in sound and presentation.
Communications Professionals
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“On background” is an agreement which both must agree to, which allows discussions that are not specifically attributed to you. There must be agreement for discussions to be on background.
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“On the record” is the default position when speaking to MSP Radio. You say things, they are recorded and reported on.
