News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers

Guest Interview / Guest Interviews

Profitability in the Productivity Layer with Jim Millican of Ashton Technology Services

On the go? Listen to the Audio Podcast instead

Your Host

Dave sobel, host of the business of tech podcast
Dave Sobel
Dave Sobel is a leading expert in the delivery of technology services with broad experience in both technology and business. He owned and operated a technology solution provider for over a decade, and worked for vendors leading community, marketing, product strategies, and M&A activities.

This content is made possible by community-minded viewers like you

Thank you

Support Business of Tech

Episode Description

Shortly after graduating from college, Jim Millican went to work for a small IT service provider in a sales and marketing position. In that job, he found that working on the technology was way more fun than selling it. And he struck out on his own.

People start businesses because they don’t know any better. Jim was no different. In 1994 he founded Ashton Technology Solutions. He has grown the business that started as one guy billing time into a professional team of engineers who work with clients to implement technology solutions to help them grow their businesses.

Ashton Technology Solutions is a 25-year testament to Jim’s commitment to building a company culture that puts the customer first. He’ll be the first to tell you, it’s not about the technology, it’s about the people. Ashton makes technology work for people.

One of the core values of the company is ”humble” which means that it is not about me, it is always about we. That value applies to the team environment at the office and how Ashton serves clients.

By nature, Jim is a problem solver and derives a great deal of pleasure from developing elegant solutions to complex problems. Because the business offers him not only the chance to solve technological problems, but business problems, Jim is always eager to jump in to help.

00:00 Who is Jim Millican & Ashton Technology Services?
01:59 What are your core services?
04:10 How much of your team is in the productivity layer?
06:03 That’s profitable work, right?
07:09 How much of your business is leaning right into SaaS and Cloud?
09:25 If you were starting an MSP today, what would it look like?
12:38 Do you think this space is ripe for disruption?
14:55 How can people be in touch?

Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/

Support the show on Patreon: https://patreon.com/mspradio/

Want our stuff? Cool Merch? Wear “Why Do We Care?” – Visit https://mspradio.myspreadshop.com

Follow us on:
Facebook: https://www.facebook.com/mspradionews/
Twitter: https://twitter.com/mspradionews/
Instagram: https://www.instagram.com/mspradio/
LinkedIn: https://www.linkedin.com/company/28908079/

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories