Matt Howard on the impact of Apple’s end-to-end encryption on customer sentiment

A proven executive and entrepreneur with over 25 years experience developing high-growth software companies, Matt serves as Virtu’s CMO and leads all aspects of the company’s go-to-market motion within the data protection and Zero Trust security ecosystems. Prior to Virtru, Matt served 6 years as SVP and CMO at Sonatype where he designed, built, and led global marketing and demand generation for a pioneer in software supply chain management and DevOps automation. Earlier in his career, Matt co-founded, developed, and successfully sold two software companies. He also led sales and marketing at USinternetworking (acquired by AT&T) and Groove Networks (acquired by Microsoft). Matt holds a Bachelor of Arts degree from The George Washington University and a Master of Arts from George Mason University.

00:00 What is the importance of the Apple iCloud Encryption announcement?
02:26 How much user control makes sense?
05:21 How are customers thinking about privacy?
08:00 Are customers really asking about privacy?
10:44 Where is the end state?
12:47 How can listeners get in touch?