How Startups Can Tackle Security Debt to Unlock Revenue: A Discussion with Brian Haugli

Brian Haugli, CEO of SideChannel, discusses the critical distinction between security debt and technical debt, emphasizing that while technical debt is a common challenge for CIOs, security debt is a more specific issue that often arises in startups. He explains that startups frequently prioritize speed to market over security, leading to vulnerabilities that accumulate as they defer compliance and security measures. This accumulation of security debt can hinder their growth and create significant risks, as they may lack the necessary security practices and awareness when they eventually need to address these issues.

Haugli highlights the role of managed service providers (MSPs) in helping their clients navigate these challenges. He argues that MSPs should not only provide technical support but also act as trusted advisors, guiding clients to understand the business implications of cybersecurity. By framing security as a means to unlock revenue and reduce friction in sales cycles, MSPs can help clients see the value in investing in cybersecurity measures. This approach positions MSPs as heroes in the eyes of their clients, as they provide essential business advice that can lead to increased revenue.

The conversation also touches on the evolving role of virtual Chief Information Security Officers (vCISOs) in the cybersecurity landscape. Haugli asserts that the demand for vCISOs is growing, particularly as regulations increasingly require organizations to have dedicated cybersecurity leadership. He emphasizes that vCISOs offer a cost-effective solution for smaller businesses that cannot afford a full-time CISO, providing them with strategic guidance and expertise to build robust security programs.

Finally, Haugli discusses the need for a national cybersecurity standard in the U.S. to address the patchwork of existing regulations. He argues that without enforceable standards, organizations will continue to struggle with compliance and security, leading to increased costs and confusion. By drawing parallels to other regulated industries, he advocates for greater accountability among software vendors and emphasizes the importance of compartmentalization in cybersecurity practices, which can help organizations mitigate risks and protect sensitive information.

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