Finding 60K in customer’s businesses with a unique differentiation: Orrin Klopper of Netsurit

Orrin Klopper is the CEO of Netsurit, which he co-founded 24 years ago during the lead-up to Y2K. At the time, organizations were being ripped off by IT companies and paying a fortune for the technology they did not need. He is always innovating new ways of work. His people-focused leadership leads his team’s incredible, aspirational culture and their dream program. He is a passionate Microsoft Partner and committed to serving both employees and clients by nurturing and realizing their dreams.

In addition to his role leading Netsurit, He is active in the Young Presidents’ Association (YPO) and the Entrepreneurs Organization and earned a master’s diploma in Entrepreneurship from the M.I.T. Sloan School of Management.

⏰ Chapters:
00:00 Tell us about your business
02:24 How do you describe your business?
03:35 How do your people spend their time?
04:58 What are the numbers that describe the size of the business?
05:59 You make a claim about finding 60K in a customers’s business. Tell us more.
08:32 Are you focused in the work layer?
09:26 Is this space primed for disruption?
11:44 What keeps you up at night?
14:13 What’s your marketing strategy?
15:36 What tactics are you using?
16:55 How do you differentiate?

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