Exploring GTIA’s Future: Dan Wensley on Membership Expansion, Community, and Technology Impact

Dan Wensley, the new CEO of GTIA, discusses his vision for the organization, emphasizing the importance of expanding membership and enhancing the value provided to both member companies and individual members. With 2,411 member companies and over 212,000 individual members, Wensley aims to grow these numbers by effectively communicating the benefits of membership, particularly to IT service providers (ITSPs). He highlights the need for a broader conversation within the community to foster growth and engagement.

Wensley addresses the challenges of ensuring that vendors do not dominate discussions within the organization. He believes that collaboration between vendors and IT service providers is essential for mutual benefit, particularly in areas like AI and managed services. By creating a platform for these conversations, GTIA can facilitate valuable exchanges that drive innovation and support the needs of its members.

The conversation also touches on GTIA’s philanthropic efforts, with Wensley announcing a significant increase in charitable giving, totaling $1.5 million this year. He explains that the organization is committed to supporting technology-driven initiatives, particularly in education and underprivileged communities. Members will have a say in where these funds are allocated, ensuring that the giving aligns with the values and interests of the community.

Finally, Wensley emphasizes the importance of focusing on people as a key pillar of GTIA’s strategy. He plans to engage with members to understand their needs and aspirations better, while also promoting the inclusion of younger generations in the industry. By leveraging both the experience of long-standing members and the fresh perspectives of newcomers, GTIA aims to create a vibrant and dynamic community that fosters growth and advancement for all.

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