News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers

Guest Interview / Guest Interviews

Embracing customer experience in small companies with Jason S Bradshaw

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Dave sobel, host of the business of tech podcast
Dave Sobel
Dave Sobel is a leading expert in the delivery of technology services with broad experience in both technology and business. He owned and operated a technology solution provider for over a decade, and worked for vendors leading community, marketing, product strategies, and M&A activities.

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Episode Description

From teenage entrepreneur to global thought leader and coach. Jason S Bradshaw started his first business at 14 and since those beginnings has worked with some of the worlds most recognizable brands like Target and Volkswagen. He is the best selling author of It’s All About CEX The Essential Guide to Customer & Employee Experience.

⏰ Chapters:
00:00 Who is Jason S Bradshaw
03:08 Tell us a bit about your computer business
05:06 Define the customer experience
06:36 How is this different from the sales process or marketing?
07:37 How would a smaller organization think about customer experience?
09:07 What’s a great example of this?
11:35 Is this personalization?
15:08 How much is the emotional relationship to a brand connected?
17:55 Is this different in boutique engagements?
19:32 What do you think the minimum standard is?
20:50 What’s the biggest mistake?
22:30 How do you implement this with metrics and incentives?
25:46 How does an org embrace this if everyone is responsible?
27:29 How should people get in touch?

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