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News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech Plus > Channel Chatter, Leadership Access

Channel Chatter, Sept 29 – Oct 5, 2025

Dave sobel, host of the business of tech podcast
Dave Sobel

Channel Chatter is the parsing of the listening posts that the Business of Tech podcast has around the MSP community across discussion forums and groups to bring together insights and discussions that I think are worth considering.   In considering the needs of MSPs by listening to them for the podcast, there are insights specifically for vendors serving the space to be shared.  That is this newsletter.  


Microsoft Tightens the AI Channel

Microsoft has launched its new Microsoft Marketplace, merging AppSource and Azure Marketplace into a unified destination for over 3,000 AI apps and agents. The consolidation simplifies discovery but raises the bar for participation. Updated partner terms under the Microsoft Publisher Agreement introduce tighter compliance, data-handling, and listing standards for AI-enabled offerings. Vendors who meet those requirements can now create resale-enabled offers, giving them global distribution through authorized partners — a potentially game-changing opportunity for those aligned with Microsoft’s ecosystem strategy.

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