NinjaOne has announced its inaugural conference for managed service providers, named MSP NXT, scheduled to take place from October 27 to 29, 2026, in Austin, Texas. This event aims to foster growth in the managed service provider market by offering educational tracks and opportunities for networking among industry leaders. Paul Redding, Head of MSP Partnerships at NinjaOne, emphasized the importance of creating an environment that supports MSPs in delivering differentiated services despite resource limitations. The conference will include keynotes from experts and hands-on training designed to improve profitability and enhance customer outcomes. N
Why do we care?
So here’s the blunt version: we probably don’t care. Not in a meaningful, “this changes how providers operate” way. In the conversation on the live show with Jessica Davis (already in your feed), we dug into exactly why — the market is absolutely stuffed with events. Costs are up, travel is up, and MSPs are already being far more selective about where they spend their time. Adding another vendor conference two years out doesn’t change that equation.
And the important context is this: MSPs aren’t asking for more general-purpose vendor shows. They’re asking for smaller, tighter, more practical gatherings. Peer groups. Micro-communities. Focused tracks on security, automation, AI, business model transformation. That’s where the value is showing up. Not in another expo hall and another round of vendor keynotes.
So unless NinjaOne turns this into something functionally differentiated — identity, automation, AI ops, something with real depth — this lands as just another “me too” move in an already overcrowded space. And that was exactly Jessica’s point: the events market is oversaturated, and MSPs are voting with their feet. My advice? Don’t let the headline sway you. Apply the same filters we talked about: is this core to your stack? Does it map to your goals? Does the organizer’s business model align with your interests? If not, it’s noise. Save your budget for the events that actually move your business