GTIA has appointed Dan Wensley as its new Chief Executive Officer. Dan Wensley brings a wealth of experience to the role, having previously held key positions at companies like ScalePad and Level Platforms, as well as founding MSP Partners before its sale to CompTIA. His appointment is seen as a strategic move for GTIA, which is looking to innovate and expand its service offerings. The association has been focusing on enhancing its capabilities to better serve IT service providers and adapt to evolving market demands.
Why do we care?
Wensley’s track record isn’t just long—it’s directly tied to shaping the modern managed services space. From his work at Level Platforms (a foundational RMM player), to building MSP Partners (which became part of CompTIA), to helping ScalePad become a category-defining player in asset lifecycle management, Wensley has consistently been at the intersection of MSP evolution and vendor alignment. I’m also biased. Dan hired me for my first vendor role at Level Platforms.
I released an editorial yesterday after the announcement with my vision of what GTIA could be. Answering that question will be key – -and “community” or “growth” alone are not a vision. The fundamental question is this: What unique value does GTIA offer to the industry?
Dan’s background is heavily vendor-oriented. If GTIA becomes just another place for vendors to push messaging—without elevating the voice and needs of IT service providers—it risks becoming a trade show with a mission statement rather than a true industry advocate.
The legacy of vague positioning and diluted purpose lingers. It will take more than a high-profile CEO to build trust and relevance among smaller and mid-sized IT service firms. This is Wensley’s challenge: to deliver fast, tangible wins that prove GTIA matters.