News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers

Live Show / Live Shows

The Business of Tech Live – Wednesday, Feb 25 2026

Dave SobelJanuary 20, 2026
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Dave sobel, host of the business of tech podcast
Dave Sobel
Dave Sobel is a leading expert in the delivery of technology services with broad experience in both technology and business. He owned and operated a technology solution provider for over a decade, and worked for vendors leading community, marketing, product strategies, and M&A activities.

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Episode Description

Join The Business of Tech live as Dave Sobel talks with Anurag Agrawal, Founder and Chief Analyst at TechAisle, for a reality check on SMB technology demand and what it actually means for IT service providers.

This conversation focuses on what SMBs are really buying, where spending intent diverges from adoption, and how AI, security, and cloud priorities are reshaping partner expectations. We’ll examine the gaps between vendor messaging and customer behavior, the pressure points in SMB decision-making, and the implications for pricing, packaging, and service design.

If you serve small and midmarket customers, this is about aligning your strategy to evidence—not assumptions.

Live audience Q&A included.

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