News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers

Live Show / Live Shows

API Security: Indirect Prompt Injection Threats and the Rise of AI-Driven Exploits

On the go? Listen to the Audio Podcast instead

Your Host

Dave sobel, host of the business of tech podcast
Dave Sobel
Dave Sobel is a leading expert in the delivery of technology services with broad experience in both technology and business. He owned and operated a technology solution provider for over a decade, and worked for vendors leading community, marketing, product strategies, and M&A activities.

This content is made possible by community-minded viewers like you

Thank you

Support Business of Tech

Episode Description

API security has evolved from being primarily an infrastructure issue to a complex challenge centered around language and design flaws. Jeremy Snyder, CEO of Firetail, discusses the findings from their latest state of API security report, emphasizing the alarming rise of indirect prompt injection as a significant threat in AI-integrated systems. As APIs underpin much of modern application architecture, understanding how they function and the potential vulnerabilities they present is crucial for organizations aiming to protect themselves from increasingly sophisticated attacks.

Snyder highlights the shared responsibility model in API security, where both developers and security teams must collaborate to ensure robust protection. While infrastructure teams manage the basic security measures, developers are responsible for the design and logic of the APIs they create. This evolving understanding of security responsibilities is essential as threat actors become more adept at exploiting API vulnerabilities, particularly through authorization failures, which continue to be a leading cause of breaches.

The conversation also delves into the distinction between authentication and authorization, illustrating how both are critical to API security. Authentication verifies a user’s identity, while authorization determines what actions that user can perform. Snyder emphasizes that many organizations still struggle with authorization issues, which can lead to significant security risks if not properly managed. The report reveals that the time to resolve security incidents remains alarmingly high, while the time for attackers to exploit vulnerabilities has drastically decreased, raising concerns about the effectiveness of current security measures.

As AI technologies become more integrated into applications, the potential for indirect prompt injection attacks increases, necessitating a reevaluation of security practices. Snyder advises organizations to focus on secure design principles and maintain visibility over AI usage within their systems. By implementing governance frameworks and monitoring tools, organizations can better manage the risks associated with shadow AI and ensure that their API security measures are both effective and comprehensive.

Join us for a live, no-fluff conversation with Jeremy Snyder, Founder & CEO of FireTail, and Ryan Morris, Principal Consultant at Morris Management Partners, as we break down the findings from FireTail’s 2025 State of API Security report.

In this high-impact session, we’ll go beyond the buzzwords to explore the real-world implications of API vulnerabilities, how AI is both a threat and a tool, and what every managed service provider (MSP), vendor, and channel leader needs to know to stay ahead. Jeremy brings sharp insights from the cybersecurity front lines, while Ryan adds a strategic perspective on how service providers should evolve their models and messaging in response.

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories