News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers

2025 News Shows / Product & Company Updates

AI for MSPs: Addressing Adoption Challenges and Cybersecurity Risks in 2025

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Dave sobel, host of the business of tech podcast
Dave Sobel
Dave Sobel is a leading expert in the delivery of technology services with broad experience in both technology and business. He owned and operated a technology solution provider for over a decade, and worked for vendors leading community, marketing, product strategies, and M&A activities.

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Episode Description

AI adoption is facing significant challenges, as evidenced by Microsoft’s CoPilot Plus initiative, which accounted for less than 10% of systems shipped in Q3 2024. Despite initial enthusiasm, privacy concerns surrounding features like the recall function have hindered consumer interest, leading Microsoft to pivot towards making all Windows 11 computers AI-capable through cloud-powered features. Concurrently, a decline in workplace AI usage has been reported, with only 11% of employees at large companies utilizing AI for productivity, a decrease from previous months. This trend raises concerns about the effectiveness and integration of AI technologies in business processes.

The quality of AI research is also under scrutiny, highlighted by Kevin Zhao’s claim of authorship of 113 academic papers in a single year, with many deemed low-quality by experts. The Neura IPS conference received over 21,500 submissions this year, reflecting a pressure to publish that may compromise research integrity. Additionally, a study indicated that while 75% of workers believe AI enhances their work quality, the actual productivity gains are modest, with heavy users reporting significant time savings compared to average users.

In the realm of cybersecurity, Gartner has issued a warning against AI browsers, citing major risks such as prompt injection attacks that could expose sensitive data. Google is attempting to enhance security for its Chrome features that automate tasks, but concerns remain about the overall safety of AI agents in browsers. Meanwhile, the shift towards passkeys for secure authentication is gaining momentum, with over 2 billion passkeys in use, demonstrating a preference for phishing-resistant multi-factor authentication.

For Managed Service Providers (MSPs) and IT service leaders, these developments underscore the need for a cautious approach to AI technologies and cybersecurity measures. The decline in AI adoption and the emphasis on quality research highlight the importance of integrating AI thoughtfully into existing workflows. Additionally, the urgency of addressing cybersecurity risks associated with AI browsers and the shift towards passkeys presents an opportunity for MSPs to guide clients in adopting secure and effective identity verification methods while avoiding potential pitfalls in emerging technologies.

Three things to know today

00:00 AI Hits the Reality Wall as Hardware Stalls, Research Quality Slips, Adoption Drops, and Safety Scores Lag
07:06 Gartner Issues Stop-Sign on AI Browsers as Google Tightens Agentic Controls and Passkeys Gain Momentum
10:55 Market Convergence Accelerates as NinjaOne, Netrio, and Proxmox Push Deeper into MSP Control Layers

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