I have a lot of product type announcements, so this first batch is those that impact customers, and the second is those that impact MSPs.
MSPwiz has launched a matchmaking platform designed to facilitate the search and selection of managed service providers (MSPs) for businesses. The platform features process automation and advanced AI, utilizing a proprietary large language model (LLM) to enhance security and matchmaking logic. The service is free for both businesses seeking IT services and MSPs joining the platform. Users complete detailed onboarding questionnaires to match their specific needs with suitable MSPs, resulting in three recommendations. MSPwiz fills a gap in the market by providing a structured approach to MSP selection, aimed at improving the efficiency and effectiveness of the matchmaking process.
SentinelOne has announced the release of Wayfinder Threat Detection and Response, developed in partnership with Google Cloud. This product is designed to enhance managed services within the context of AI. Wayfinder incorporates advanced threat detection capabilities and integrates with existing Google Cloud services. Specific details regarding pricing and availability were not disclosed in the announcement. This new offering aims to provide managed service providers (MSPs) with improved tools for threat management.
Team Cymru has launched RADAR, a real-time discovery module aimed at providing cyber threat analysts with immediate visibility into all internet-facing infrastructure. Key features include passive discovery of connected IPs and domains, auto-enrichment with relevant data such as CVEs and ASN, live mapping of infrastructure relationships, and full API access for integration into existing workflows. RADAR is designed for cyber threat intelligence (CTI) and threat hunters, distinguishing itself from traditional external attack surface management (EASM) tools that focus on asset inventory. It enables analysts to uncover exposures without switching tools or relying on delayed data. The product will be available for demonstration upon request.
Why do we care?
MSPwiz is trying to be the Tinder for MSPs—AI matches between businesses and providers. Cool idea, but here’s the rub: unless they pour serious money into marketing, no one’s going there instead of just Googling ‘IT support near me.’ We’ve seen this movie before.
SentinelOne and Google Cloud dropped Wayfinder—more AI-driven threat detection. Feels like the usual incremental step rather than a big shift.
And Team Cymru’s RADAR actually looks useful if you’re deep in threat intel. Real-time discovery of exposed infrastructure? That’s solid.
My take? Only one of these—RADAR—really moves the operational needle. MSPwiz is a neat idea with a business-model problem, and Wayfinder’s another example of everyone racing to claim the AI security label.
So, for most providers, keep your eyes open but don’t chase the hype. Stick to the tools that actually improve what you deliver.