News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
A tall building with a microsoft logo on top of it

With the emphasis on helping customers in the productivity layer, it’s logical to also focus on the world of work.  So here we go.

The article “Hybrid Work Isn’t Dead. It’s Being Optimized” highlights the ongoing evolution of hybrid work as a strategic approach for organizations. According to Vistage CEO Confidence Index data, 43 percent of small and mid-sized businesses offered hybrid work options in the third quarter of 2025, a slight decrease from previous years, yet indicating that hybrid work remains a significant aspect of the modern workplace. As companies adapt, leaders are focusing on enhancing company culture, improving physical work environments, offering greater flexibility, and developing better management practices.

Joe Procopio discusses the potential repercussions of corporate mandates requiring employees to return to the office. Major companies like Amazon, Apple, and Google are insisting on in-office attendance, yet evidence suggests this may lead to losing top talent rather than boosting productivity. The article highlights that while tech employees are currently compliant due to a tight labor market, this trend may reverse as conditions improve. Procopio notes that many employees prefer remote work for better work-life balance and productivity. He argues that companies enforcing return-to-office policies might soon find themselves compelled to adapt as competition for skilled workers increases, echoing sentiments from past labor market shifts where flexibility became essential for attracting talent.

A new study reveals that hybrid work is not just a passing trend, but a permanent shift in workplace dynamics. According to the ninth annual “State of Hybrid Work” report by Owl Labs, a significant 40% of employees stated they would begin job hunting if hybrid options were eliminated, with 22% expecting a raise for the lost flexibility. The report indicates that workers prefer spending three days in the office and two days working remotely, highlighting a clear demand for flexible work arrangements. Additionally, 31% of hybrid workers juggle multiple jobs, showing a shift in how employees engage with work beyond traditional models.

A new survey from Microsoft Ireland reveals that while artificial intelligence has the potential to significantly enhance professional growth, access to the necessary technology and training remains unequal. Conducted in partnership with market research group 3GEM, the survey sampled 1,000 workers and found that AI usage among employees has risen by 27 percent year-on-year, with 41 percent stating it improves their work. However, disparities exist, as only 39 percent of non-managers report regular use of AI, compared to 91 percent of executives. Microsoft Ireland’s general manager, Catherine Doyle, emphasized the urgent need for organizations to provide inclusive AI training, stating that those who adapt will lead in productivity and innovation.

Why do we care?

 So—hybrid work isn’t dead. It’s just growing up. The hype’s over, and now we’re seeing companies get serious about what actually works. Sure, fewer SMBs say they’re offering hybrid, but that’s not a retreat—it’s a refinement. Leaders are tweaking the mix to make it work better.

Meanwhile, big tech’s pushing everyone back into the office—Amazon, Apple, Google—but that could bite them. The data’s clear: 40% of employees say they’d quit if hybrid vanished, and another 20% want a raise to give it up. That’s not noise—that’s leverage.

And here’s the kicker—Microsoft found executives are using AI way more than their teams. That’s a productivity gap just waiting to explode. If only the top gets smarter tools, everyone else falls behind, and “AI-driven productivity” becomes another buzzword.

For MSPs, this is your moment. Sell “hybrid optimization.” Help customers tighten up their workflows, get their teams AI-ready, and make flexible work actually productive. The companies that get this balance right—tech, trust, and training—are the ones that’ll keep their best people and outperform. The rest? They’ll just be stuck in traffic.

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories