Notion has launched its new AI Agent, marking a significant advancement in its AI evolution. This innovative feature, part of the Notion 3.0 rollout, acts as a “teammate” capable of performing tasks that previously required human input, such as building pages and databases, and searching for information across connected platforms like Slack and the internet. According to the company’s press release, these agents can execute up to 20 minutes of autonomous work across hundreds of pages at once, tailored to the user’s preferences. Notion has surpassed $500 million in annual revenue, largely driven by the surge in demand for artificial intelligence tools. Since the introduction of its AI features just weeks before OpenAI launched ChatGPT in November 2022, Notion has seen a marked increase in user engagement, with over 50% of its customers now utilizing AI add-ons.
Google has launched a feature to share custom Gemini AI assistants, or Gems, enabling easy sharing and collaboration, initially part of a paid subscription. This aims to improve accessibility for tasks like vacation planning or group projects. Since March’s rollout, Gems support file uploads and collaboration. Google also launched Gemini AI in Chrome, marking its largest browser update, enhancing usability, security, and navigation. It includes an embedded assistant for summarizing articles, managing multiple tabs, and contextual answers via upgraded search. Security features now detect scams and enable one-click password changes. The rollout begins in the U.S. for desktop users, with mobile access planned.
Zoom will introduce a feature allowing users to attend meetings as photorealistic AI avatars, making them look polished even if not camera-ready. Available to Workplace users in December 2025, users can create an AI likeness from photos to mimic movements during meetings. Zoom will also add real-time voice translation in languages like English, Spanish, and Japanese, with safeguards to verify identities and prevent impersonation. Smita Hashim notes the feature is still developing. At Zoomtopia, new features were announced, including an AI companion that operates across apps, enabling notes, scheduling, and AI avatars. The AI companion now works with Google Meet and Microsoft Teams and can take notes in in-person meetings. A new calendar tool helps find meeting times and suggests skips.
Why do we care?
So here we go again—Notion, Google, Zoom all dropping AI features, and not little ones. Notion’s bot can run around your workspace for twenty minutes making changes. Google’s putting Gemini right in Chrome, so everyone’s going to start using it whether IT likes it or not. And Zoom? They want you to show up to meetings as a digital clone.
The tools your customers use every day are baking AI by default. That’s the new baseline. And if you’re an IT services firm, your clients aren’t asking “can we use AI?”—they already are. Your role is to make sure it doesn’t blow up. Guardrails, compliance, security. That’s the business.
The real risk is that consumer-first platforms like Notion, Google, and Zoom are now embedding automation and security features directly where end users live. This reduces the surface area where MSPs traditionally added value. The opportunity is to reposition: MSPs can’t win by resisting these tools. Instead, they need to become the governance and compliance layer—helping customers decide when and how to trust AI agents, preventing security missteps, and designing workflows that keep automation aligned with business goals. The differentiator won’t be in deploying AI, but in making it safe and strategic.