News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
a golden padlock sitting on top of a keyboard

KnowBe4 has launched a new whitepaper detailing a strategic framework for human risk management in cybersecurity, emphasizing a people-centric approach to enhance security culture and employee behavior. This framework addresses the growing complexity of cyber threats, highlighting that human behavior is a primary target for attackers. The whitepaper outlines several key principles, including the necessity of measuring current human risk levels through assessments, engaging employees in security as a collective responsibility, and personalizing training interventions according to individual risk profiles.

Secret Double Octopus has launched its ZeroPassword Managed Service Provider Program, designed to help managed service providers eliminate passwords across all applications and systems for their clients. This innovative program goes beyond traditional multi-factor authentication, providing a password-free experience that includes software as a service applications, legacy systems, and remote network access.

Egnyte has announced the launch of its first industry-specific artificial intelligence agents tailored for the Architecture, Engineering, and Construction sector. These AI agents aim to streamline labor-intensive tasks associated with complex documentation, significantly reducing project risks and costs. The Specifications Analyst tool enables users to efficiently convert large specification documents into actionable data, while the Building Code Analyst consolidates various codebooks into a unified source, allowing for quick comparison and compliance checks.

SentinelOne has announced its intent to acquire Observo AI, a data streaming platform that specializes in managing artificial intelligence-native telemetry pipelines. This acquisition aims to enhance SentinelOne’s security information and event management capabilities and deliver open, intelligent, and autonomous security operations. Observo AI’s real-time telemetry pipelines can ingest, enrich, and route data efficiently, potentially reducing data volume by up to 80 percent. This deal is expected to close in the third quarter of SentinelOne’s fiscal year 2026.

Why do we care?

KnowBe4 wants us to call training “human risk management.” Secret Double Octopus says forget MFA, let’s kill passwords. Egnyte’s making AI that actually does something specific—helping architects and engineers wrangle specs and codes. And SentinelOne is buying a company to slash telemetry noise and juice its SOC play.

Vendors are pushing AI and security not as generic tools but as structured outcomes—sometimes vertical, sometimes operational. That means your job as a provider isn’t just to plug in another product. It’s to translate these into real client results—less risk, fewer tickets, lower costs. That’s the real differentiator, not whether you signed up for the latest vendor program.

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories