With Kaseya Connect and RSA, there are lots of product announcements. I’m covering two today.
Syncro has launched its Extended Monitoring and Management platform, known as XMM, which integrates with Microsoft products to enhance IT and security management for Managed Service Providers. The platform combines Remote Monitoring and Management, Professional Services Automation, and multi-tenant management into a single solution to help MSPs streamline operations and strengthen security. According to the 2024 Microsoft Digital Defense Report, 31 percent of small and medium-sized businesses have experienced cyberattacks, highlighting the need for robust security measures. Syncro’s CEO, Michael George, emphasized that XMM simplifies the management of security and IT operations, enabling MSPs to operate more efficiently without increasing costs. Early adopters report reductions in operational overhead and improved compliance, demonstrating the platform’s effectiveness in addressing critical challenges faced by MSPs.
Why do we care?
This exemplifies a significant shift in the MSP tool landscape: consolidation is not merely convenient—it is essential for managing expanding threat surfaces and diminishing margins. Syncro is wagering that MSPs will exchange customization and vendor flexibility for integrated efficiency and cohesive security. For many, particularly smaller or mid-tier MSPs, that may be the appropriate trade—if the platform scales securely and does not hinder feature growth.
I am skeptical of new acronyms – Connectwise keeps trying to make UTM a thing, now Syncro with XMM – but the underlying concept is to expand to a platform and have customers perceive it as more than the traditional platform. Regardless of name, the concept of the “RMM” is outdated.