News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | MSPs See Surge in Cloud Management Demand

Some Managed Service Provider specific insights.
A recent global survey conducted by Flexera reveals that sixty percent of organizations are now using managed service providers (MSPs) to oversee some or all of their public cloud operations. This represents a notable increase from just thirty-six percent of small to medium-sized businesses utilizing MSPs last year, with nearly half now relying on them. The survey also highlights that Amazon Web Services remains the leading cloud platform, boasting a seventy-nine percent adoption rate, while Microsoft Azure follows closely at seventy-seven percent. Interestingly, a significant eighty-six percent of respondents are navigating multi-cloud environments. Despite rising cloud spending, with organizations expecting an average increase of twenty-eight percent in 2025, cost management remains a critical challenge, with eighty-four percent identifying it as their biggest hurdle. As more than half of all workloads are now in the public cloud, organizations are increasingly looking to MSPs for help in controlling costs while enhancing deployment speed.

Why do we care?

The Flexera survey underscores a critical shift: more organizations, especially SMBs, are turning to MSPs for public cloud management. This rise from 36% to nearly 50% among SMBs indicates a growing trust in MSPs to manage complex cloud environments.   While the shift to MSP-driven cloud management is promising, beware of potential commoditization. As more MSPs offer similar services, differentiation will be key. Consider specialized cloud cost optimization services or advanced analytics to stand out.

Despite increased reliance on the cloud, cost management remains the most significant pain point. Organizations are grappling with rising cloud expenditures, expected to grow by 28% in 2025. Clients are not just seeking technical management but strategic financial oversight.

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories