Ingram Micro has merged its Small and Medium Business Alliance and Trust X Alliance partner communities under the Trust X Alliance brand, designating members as elite within its loyalty program. The company has appointed two executives, John Fago and Kelly Sander, to lead the community’s growth. The combined membership boasts thousands of advanced technical product specializations, enhancing their ability to tackle complex business challenges. Co-president Hans Mize emphasized the importance of collaboration in driving strategic revenue and expanding networks. The Trust X Alliance has a significant presence across the U.S., Canada, the U.K., and parts of Europe, aiming to leverage collective insights for improved business practices. Jennifer Anaya, Senior Vice President of Global Marketing, highlighted that this merger strengthens collaboration with members and vendors, providing more extensive resources and support.
Why do we care?
The combined Trust X Alliance community now includes thousands of specialized partners, potentially increasing access to technical expertise in cybersecurity, cloud, and advanced infrastructure. Note the use of elute. Smaller partners may feel left out – The rebranding to an “elite” program could suggest stricter participation requirements, potentially making it harder for smaller, growing MSPs to engage.
Moreover, an important aspect to observe is the consolidation of budgets. Combining one budget with another does not create a larger, single double size budget. Duplicate programs may not be replaced with innovative ideas but rather with cost savings for Ingram. This is something to keep an eye on.