Zoom has launched the Zoom Up Services Program, a new initiative aimed at enhancing partner revenue opportunities and driving post-sales success. This program is designed to assist partners in delivering top-tier post-sales services, including solution deployment and customer support, across the Zoom platform. Currently, the program is in its first phase, rolling out globally with early adopters, and it will expand throughout the fiscal year 2026. It offers three service models for partners: reseller or referral services, certified services where partners can provide their own branded offerings endorsed by Zoom after completing the required training, and partner-delivered programs for certified partners who meet specific proficiency standards. Nick Tidd, Head of Global Channel Go-To-Market at Zoom, emphasized that this program represents a significant shift towards a more partner-centric approach, enabling partners to unlock new revenue streams and deliver exceptional solutions.
Amazon has announced it will end support for its video conferencing service, Chime, by February 20, 2026, and will no longer accept new customers. The company will replace Chime with Zoom and gradually roll out Microsoft 365 internally, following a reported billion-dollar deal for Microsoft 365 in late 2023. The internal deployment of Microsoft 365 is already in progress and will occur slowly across Amazon’s workforce. Amazon’s transition to Zoom as its standard meeting application comes after recognizing that Chime’s external usage was limited.
Why do we care?
Zoom’s introduction of Workflow Automation aligns with broader industry trends—embedding AI-driven productivity tools directly into its core product. The ability to automate workflows across third-party platforms like Jira adds convenience but also deepens reliance on Zoom’s ecosystem. For IT service providers, this presents both an opportunity (to help clients integrate and manage these automations) and a risk (due to increased vendor lock-in).
Amazon’s decision to shut down Chime in favor of Zoom and Microsoft 365 is a significant indicator of market trends. Chime never gained meaningful external traction, leading Amazon to no longer view it as a worthwhile investment. Zoom gains a major endorsement, strengthening its position in enterprise communications. Microsoft 365 becomes even more dominant, as Amazon adopts it for internal collaboration, aligning with the broader enterprise shift toward Microsoft’s ecosystem.
For IT service providers, Zoom’s automation and partner expansion create potential new service opportunities, but success will depend on how open and flexible these initiatives really are.