I’m going to cover some AI news today – there’s some security stuff I want to cover tomorrow. Let’s talk a bit of strategy before I hit some product announcements, and some agentic announcements of note for MSPs.
A recent study published in the Journal of Marketing reveals that individuals with less knowledge about artificial intelligence are more likely to embrace it in their daily lives. This phenomenon, termed the “lower literacy-higher receptivity” link, suggests that people from nations with lower average AI literacy are generally more receptive to adopting AI technologies than those from countries with higher literacy. For example, an analysis of data from market research company Ipsos, which surveyed 27 countries, supports this finding. Additionally, a survey of undergraduate students in the United States indicated that those with limited understanding of AI were more inclined to use it for academic tasks. Interestingly, even though less knowledgeable individuals may view AI as less capable or ethical, their sense of wonder about the technology appears to drive their openness to using it. The researchers emphasize the need for a careful balance between improving AI literacy and maintaining public enthusiasm for AI, as efforts to boost understanding may inadvertently reduce the perceived magic that encourages adoption.
This study confirms what many in the industry have observed: those who know less about AI tend to embrace it more readily—either because they don’t see the risks, or because they’re more fascinated by the technology. AI hype drives adoption, but that same hype can lead to unrealistic expectations. Users may assume AI is more capable than it is, leading to frustration when it fails. Notably, education is a double-edged sword—teaching users more about AI may actually reduce adoption rates as they become more skeptical.