And I’m doing a bit of big ideas early—don’t worry, I’m not the only one this week—as I wanted to cover some AI-related ones.
One Useful Thing covers the practical uses of artificial intelligence, emphasizing its value in various work scenarios. AI excels in generating a high volume of ideas, assisting experts in evaluating outputs and summarizing large amounts of information with low error stakes. However, it’s crucial to approach AI cautiously, particularly in high-stakes situations where accuracy is paramount. The article highlights that AI can be useful for entrepreneurial tasks, acting as a co-founder and mentor across diverse disciplines. Yet, it warns against relying on AI for learning new concepts, as understanding often requires personal engagement and struggle. As AI capabilities evolve, staying informed about its strengths and limitations is essential for effective usage.
Big Technology noted that while consumer adoption of generative AI remains slow, businesses are rapidly integrating this technology to enhance efficiency. According to Matt Wood, a former Amazon executive now at PwC, spending on generative AI is almost evenly divided between consumer-facing bots like ChatGPT and APIs designed for enterprise tools, with a larger growth trajectory anticipated for API usage. This trend suggests that enterprises are leveraging generative AI to centralize and analyze vast amounts of knowledge, positioning it as a crucial tool for addressing unique business challenges. As consumer applications of AI develop, the enterprise sector’s investment may provide the necessary funding to drive technology forward.
In a detailed report by the AI Now Institute, Brian Merchant explores the rise of artificial general intelligence and the urgent quest for viable revenue models in the generative AI sector. OpenAI, the leading player in this field, reportedly generated an annualized revenue of three point four billion dollars in 2024. The organization shifted from a nonprofit to a capped-profit model to secure necessary investments for its ambitious goals, which have seen notable backers like Microsoft invest ten billion dollars. The report highlights that investment in AI startups surged from thirty-one billion to ninety-eight billion dollars between 2015 and 2023, with generative AI specifically capturing a significant share of the market. However, concerns are emerging about the sustainability of this growth, as Goldman Sachs and Sequoia Capital warn that the industry needs to generate six hundred billion dollars annually to maintain its investment trajectory. As the sector faces challenges related to high operational costs and ongoing legal disputes, the urgency for a clear and profitable business model becomes increasingly critical.
Why do we care?
I like asking questions to ponder for big ideas, so here they are. How can you consider the right applications for AI versus the wrong ones for your customers?
With all the coverage of consumer applications of AI, if the real money is in business AI, what does that mean? Particularly considering the points raised by the AI Now Institute. Ultimately, this has to be profitable for all parts of the supply chain to make sense… including the customer. Are we headed there?

