News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | Generative AI at a Crossroads: Balancing Practical Applications with Sustainable Revenue Models

And I’m doing a bit of big ideas early—don’t worry, I’m not the only one this week—as I wanted to cover some AI-related ones.

One Useful Thing covers the practical uses of artificial intelligence, emphasizing its value in various work scenarios. AI excels in generating a high volume of ideas, assisting experts in evaluating outputs and summarizing large amounts of information with low error stakes. However, it’s crucial to approach AI cautiously, particularly in high-stakes situations where accuracy is paramount. The article highlights that AI can be useful for entrepreneurial tasks, acting as a co-founder and mentor across diverse disciplines. Yet, it warns against relying on AI for learning new concepts, as understanding often requires personal engagement and struggle. As AI capabilities evolve, staying informed about its strengths and limitations is essential for effective usage.

Big Technology noted that while consumer adoption of generative AI remains slow, businesses are rapidly integrating this technology to enhance efficiency. According to Matt Wood, a former Amazon executive now at PwC, spending on generative AI is almost evenly divided between consumer-facing bots like ChatGPT and APIs designed for enterprise tools, with a larger growth trajectory anticipated for API usage. This trend suggests that enterprises are leveraging generative AI to centralize and analyze vast amounts of knowledge, positioning it as a crucial tool for addressing unique business challenges. As consumer applications of AI develop, the enterprise sector’s investment may provide the necessary funding to drive technology forward.

In a detailed report by the AI Now Institute, Brian Merchant explores the rise of artificial general intelligence and the urgent quest for viable revenue models in the generative AI sector. OpenAI, the leading player in this field, reportedly generated an annualized revenue of three point four billion dollars in 2024. The organization shifted from a nonprofit to a capped-profit model to secure necessary investments for its ambitious goals, which have seen notable backers like Microsoft invest ten billion dollars. The report highlights that investment in AI startups surged from thirty-one billion to ninety-eight billion dollars between 2015 and 2023, with generative AI specifically capturing a significant share of the market. However, concerns are emerging about the sustainability of this growth, as Goldman Sachs and Sequoia Capital warn that the industry needs to generate six hundred billion dollars annually to maintain its investment trajectory. As the sector faces challenges related to high operational costs and ongoing legal disputes, the urgency for a clear and profitable business model becomes increasingly critical.

Why do we care?

I like asking questions to ponder for big ideas, so here they are.   How can you consider the right applications for AI versus the wrong ones for your customers?

With all the coverage of consumer applications of AI, if the real money is in business AI, what does that mean?   Particularly considering the points raised by the AI Now Institute.   Ultimately, this has to be profitable for all parts of the supply chain to make sense… including the customer.   Are we headed there?  

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories