Pax8 has launched the Voyager Alliance Partner Program, designed to provide global partners with a modern framework for success in the cloud commerce marketplace. This innovative program focuses on tailored support and a tiered model that unlocks new benefits as partners progress. According to Craig Donovan, Pax8’s chief experience officer, the program emphasizes a partner-first approach, offering advantages such as curated event experiences, tiered pricing, and enhanced technical support. Future benefits will include a rewards system where partners can earn points to reinvest in Pax8 services.
Amazon Web Services has announced the launch of the Generative AI Partner Innovation Alliance, aimed at scaling the reach of its Generative AI Innovation Center. This initiative connects customers with AWS AI and ML experts to develop generative AI solutions. Since its launch in June 2023, the center has assisted thousands of customers, with over 50% of proof-of-concept solutions now in production. The alliance kicks off with nine partners, including Booz Allen Hamilton and Crayon, who bring specialized expertise to enhance customer support.
I’m not one to dwell too much on partner programs. Hat tip to Rich Freeman who highlighted the lean into Marketplaces. I want to observe this – sure, marketplaces are a particular kind of distribution. Distribution refers to the process of delivering goods and services from producers to consumers. It involves all activities, logistics, and systems that facilitate the movement of products from the point of origin to the end-user. In fact, a marketplace is one of those systems. Let’s not get too bent around the axel here.
That said, use all the resources available to you, including Amazon’s.
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