Not just Salesforce releasing AI agents this week. Slack is introducing AI agents from various partners, including Salesforce, Asana, and Adobe, to enhance user workflows. These agents will help users access and manage information directly within Slack, although they will have limited access to customer data. While the integration aims to streamline tasks and improve productivity, there is a challenge in convincing users to adopt these AI tools, as many are still hesitant about AI adoption in the workplace. Additionally, Slack is implementing features like conversation notes and AI-driven workflows to enhance user experience further.
T-Mobile has partnered with OpenAI to create a new AI-powered customer service platform called IntentCX, which aims to enhance customer interactions by analyzing call transcripts and identifying pain points. The initiative, part of a multi-year collaboration, will utilize OpenAI’s technology and is set to begin implementation next year. Both companies plan to develop additional AI tools with a focus on personalization and improving customer journeys.
Adobe is set to launch a new “Video Model” for its Firefly AI platform, enabling users to create short videos on demand through “Text to Video” and “Image to Video” features. The model emphasizes commercial safety by using only public domain or licensed content. A tool called “Generative Extend” will also be available for Adobe Premiere Pro to generate contextually aware content between footage. The official release date is yet to be announced, but users can sign up for notifications on Adobe’s website.
And what about all this training data? LinkedIn has opted users into training generative AI models using their data without prior consent as part of a new privacy policy. Users can opt-out via account settings, but this does not affect data already used for training. LinkedIn claims to use privacy-enhancing technologies to protect personal data and does not train models on users from the EU, EEA, or Switzerland. This move follows Meta’s recent admission of similar practices.
Why do we care?
Providers can position themselves as key players in the integration and ethical use of AI, helping clients navigate these new tools effectively. But they must also be prepared to address the growing scrutiny around data privacy and the potential for AI to disrupt traditional workflows in ways that aren’t always positive. How about just changing the policy? That’s incredibly damaging to trust. And note, that’s where they can get away with it. Those European users are protected.
There’s a market in helping businesses integrate these AI tools effectively, offering consulting and support services to manage change and adoption, and asking the hard questions about what customer are comfortable with.