Let’s look at some tech-specific data.
Per data from Stocklytics, Total spending on cybersecurity is expected to jump by 50% and reach $272 billion by 2029. The rising number and sophistication of cyberattacks, the high costs of breaches, the value of sensitive data, and regulatory requirements drive this increase. Implementing proactive cybersecurity defenses and investing in detection and response resources are crucial in this day and age.
Techaisle’s research on SMB and Midmarket Security Adoption Trends projects a significant increase in IT security spending, focusing on Endpoint Protection, Network Security, and Identity and Access Management. Rapid growth SMBs and mid-sized companies are expected to allocate more budget for IT security, while a concerning cybersecurity preparedness gap exists among small and medium-sized businesses.
According to IDC, the PC market is predicted to grow just 2.6 percent in 2024 outside of China, and AI PCs are not expected to impact this growth significantly. IDC estimates that AI PCs will make up less than 3 percent of PC unit sales in 2024. While Qualcomm has seen success with its Snapdragon X-based Copilot+ PCs, the selling point of these PCs is more about battery life and efficiency rather than AI capabilities. Developers have hesitated to build on-device AI capabilities, opting for cloud-hosted capabilities instead. Although Intel is expected to enter the market for AI PCs, Qualcomm faces challenges due to Intel’s dominance and deeper pockets. IDC predicts that AI PCs will only make up 20 percent of all PC sales by 2026.
The increase in security spending by SMBs presents a significant opportunity. Tailoring security solutions to meet the specific needs and budgets of these businesses can drive growth. Make sure it’s
With the slow adoption of AI PCs, doubling down on cloud-hosted AI and efficiency-enhancing technologies will better meet market needs in the short term. There’s a coming upgrade cycle with Windows 10 support expiring next year – October 14 2025 – which should drive adoption next year.