Opens in a new tab
News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | Open Formats Transform Data Industry: Snowflake

I want to highlight some reporting in Runtime.   Open storage formats have disrupted the rivalry between Snowflake and Databricks, creating a new battleground in the data industry. Enterprises are adopting open-source table formats, allowing data to be stored in low-cost services like AWS S3 and processed by various tools. Snowflake and Databricks have converged on open formats like Delta Lake and Iceberg, with Iceberg emerging as the leading choice. Microsoft and Google are betting on services that work with any format, potentially calming a standards war. The decoupling of storage from computing engines, driven by the rise of open formats, is reshaping the landscape. Security and governance remain key challenges in the adoption of open formats.

Why do we care?

I’ve talked about data management as a service on the show, and this leads to the obvious statement.  When selecting cloud services, consider those that offer support for multiple storage formats. This ensures future-proofing and provides the flexibility to adapt as industry standards evolve.  For those not familiar, this is a good set of information to start with. 

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories