News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | Channel Futures Market Outlook: 90% of Partners Optimistic About Growth in

While a shortened week, I want to catch up on the state of play in IT services.

According to the Q1 2024 Channel Futures Market Outlook survey, managed service providers (MSPs) are more optimistic about the channel economy than the overall U.S. economy. 79% of respondents believe the channel economy is good or excellent, compared to only 44% for the U.S. economy. The survey also shows that most MSPs reported small increases in total revenue, recurring revenue, and profit in the first quarter. Additionally, AI services like chatbots and AI-powered cybersecurity were the top sector for adding vendors. Despite increased competition due to tech layoffs, MSPs see positive aspects like a more skilled IT talent pool and expanded service offerings.

According to a Gartner survey, growth is the top priority for 62% of CEOs in 2024, marking the highest level since 2014. AI is a key focus area, with 34% of CEOs considering it a top theme. While CEOs believe in the benefits of AI, caution remains regarding operational problems and supply chain issues. CEOs are advised to retain a balanced approach to AI integration and let the hype cycle do its work.

Also, according to Gartner, worldwide end-user spending on public cloud services is expected to reach $675.4 billion in 2024, driven by generative AI and application modernization. Infrastructure-as-a-service (IaaS) is projected to have the highest spending growth, followed by platform-as-a-service (PaaS). SaaS remains the largest segment in end-user spending, with India forecasted to have a 30% growth in public cloud services spending, led by IaaS and PaaS.

The Sophos MSP Perspectives 2024 report highlights the growing demand for Managed Service Providers (MSPs) in securing organizations against cyberattacks. The report identifies challenges and opportunities for MSPs, including streamlining partnerships, delivering MDR services, and addressing the cybersecurity skills shortage.

Why do we care?

On the provider side, the market seems solid.    Providers themselves are optimistic; there are ripe areas for growth like AI, cloud, and security.    Good news so far.  Let’s talk about customers next….

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