Intel has shared details about what it means to be an AI-powered PC. Per reporting in Tom’s Hardware:
Microsoft’s and Intel’s new co-developed definition states that an AI PC will come with a Neural Processing Unit (NPU), CPU, and GPU that support Microsoft’s Copilot and come with a physical Copilot key directly on the keyboard that replaces the second Windows key on the right side of the keyboard.
While Intel and Microsoft are now promoting this jointly developed definition of an AI PC, Intel itself has a simpler definition that says it requires a CPU, GPU, and NPU, each with its own AI-specific acceleration capabilities.
And from Engadget, Microsoft’s Copilot AI service is set to run locally on PCs, requiring next-gen AI PCs with built-in neural processing units (NPUs) with over 40 TOPS of power. This move aims to decrease lag, improve performance, and enhance privacy. Copilot runs mostly in the cloud, but local computing capability can process smaller tasks more efficiently. Intel and other companies are working on developing processors with sufficient power for Copilot, such as Apple’s M3, AMD’s Ryzen chips, and Qualcomm’s Snapdragon X Elite.
Adobe and Microsoft are partnering to bring Adobe Experience Cloud workflows and insights to Microsoft Copilot for Microsoft 365. This integration will assist marketers in overcoming application and data silos, streamlining daily tasks, and enhancing productivity. The partnership aims to deliver contextual marketing insights, create campaign briefs, and provide in-context notifications and summaries, all within the Microsoft 365 applications.
Speaking of Adobe, the company has introduced its new GenStudio platform. This AI-powered ad creation platform aims to simplify the use of generative AI tools for building marketing campaigns. GenStudio is a centralized hub for promotional campaigns, offering brand kits, copy guidance, and generative AI-powered tools for creating ads across various platforms. The GenStudio app is currently in alpha, with general availability expected later this year.
Why do we care?
I believe AI PC is marketing hype right now. See our previous story about why – we’re still figuring out the right applications. Now, that said, I’m open to that changing. At least there is a definition here.
Now, an obvious use case is marketing applications. Do you need an easy one for most customers (and flirting with all?)?