News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | Apple in Negotiations to Power Siri with Google's Gemini AI in Upcoming iPhone OS

Microsoft has quietly upgraded the free version of Copilot to GPT-4 Turbo, offering advanced features and access to OpenAI’s most advanced model for free. The upgrade improves the chatbot’s ability to reason through logical questions, addressing previous issues with GPT-4 Turbo. This upgrade is significant as it allows users to experience the benefits of GPT-4 Turbo without a subscription.

Apple is reportedly in talks to integrate Google Gemini into the next iPhone operating system, powering Siri and other AI features. This move comes as Apple has been absent from the AI conversation and aims to catch up with competitors like Google and OpenAI. While discussions are ongoing, Apple also plans to incorporate its own AI features into the operating system. The partnership with Google would build on their existing search partnership and give Google a significant advantage in the AI market.  Apple’s reported plan could face regulatory resistance due to concerns about monopolistic practices and competition in the search market.

Speaking of Google, the company has introduced new AI-enabled features to enhance search results for health conditions. These features include the addition of images and diagrams from high-quality sources, as well as treatment insights. Google also plans to expand visual health condition results on mobile devices. Additionally, YouTube is being utilized to provide health education, with organizations like Mass General Brigham dubbing videos on chronic conditions in Spanish.

On healthcare, Microsoft is collaborating with NVIDIA to bring generative AI, cloud computing, and accelerated computing to healthcare and life sciences organizations. The collaboration aims to accelerate innovation, improve patient care, and enhance clinical research, drug discovery, and medical imaging-based diagnostic technology. The partnership will also accelerate genomics analysis and democratize AI for healthcare professionals through Azure AI.

On NVIDIA, the company has announced its new Blackwell chips, which are up to 30 times faster and use 25 times less power than their previous H100 chips. The Blackwell chips, named after mathematician David Harold Blackwell, offer significant performance upgrades with speeds of 20 petaflops and 208 billion transistors. Pricing for the Blackwell chips has not been disclosed.

YouTube is implementing a requirement for creators to label videos that contain AI-generated content, specifically realistic-looking synthetic content. This is part of YouTube’s effort to increase transparency and prevent user confusion or misinformation. Creators will need to disclose if their content includes altered footage, depicts a realistic-looking scene that didn’t occur, or makes a real person say or do something they didn’t do. Failure to comply may result in penalties such as content removal or suspension from the Partner Program.

Why do we care?

NVIDIA gets all the headlines, as hardware is hot again when it comes to AI, particularly due to the high costs associated with AI.   

Deal making as much as model capability will be a factor.   Apple with Google would be a counter to OpenAI with Microsoft.    Amazon with Anthropic.   Ecosystems will be forming of collaboration, particularly due to the high cost of compute I’ve already highlighted.

YouTube is going for the honor system.  We’ll see how long that lasts.  

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