Microsoft’s Copilot app, which offers free access to OpenAI’s GPT-4 technology, has not impacted the installs or revenue of OpenAI’s ChatGPT. App store data analysis suggests that Copilot’s launch may have gone unnoticed due to a lack of promotion and not leveraging ad opportunities. Copilot has seen 2.1 million downloads across iOS and Android, while ChatGPT’s downloads have also slowed. However, there is no evidence that Copilot is affecting ChatGPT’s installs or revenue, which continues to rise. Copilot has yet to surpass ChatGPT’s popularity as an AI chatbot.
According to tech reporter Mark Gurman, Apple plans to incorporate generative AI features and overhaul Siri in its next version of iOS. The company aims to add auto-summarizing and auto-complete features to its core apps, automate playlist creation in Apple Music, and use generative AI to assist developers in completing code. Apple is also developing an AI-powered system for AppleCare employees. Apple’s slow uptake of AI and long-standing complaints about Siri pose a risk to the company’s reputation as an innovator in consumer technology.
According to a Pentagon official, the Department of Defense (DOD) is seeing the payoff of its efforts to adopt artificial intelligence (AI). The DOD has launched initiatives to improve its AI adoption capacity and has made disruptive decisions to prioritize AI and autonomy. These include streamlining department oversight, working with the private sector, and creating new offices. The DOD’s updated data, analytics, and AI adoption strategy aims to infuse the development, security, and operations perspective into AI adoption. AI tools are currently being used for back-office roles, such as data analysis, and the Army is exploring the use of AI for promotion boards.
McAfee has unveiled Project Mockingbird, an AI-powered technology designed to detect AI-generated deepfakes that use audio to scam consumers with fake news and other schemes. The technology aims to protect consumers from cybercriminals manipulating AI-generated audio to perpetrate scams and manipulate public perception. Project Mockingbird employs AI-powered contextual, behavioral, and categorical detection models to identify and safeguard against maliciously altered audio in videos, with an accuracy rate of over 90%. McAfee’s deepfake audio detection capabilities aim to provide users with clarity and confidence in discerning between genuine and manipulated content, fortifying online privacy, identity, and overall well-being.
Why do we care?
There’s room for competition. That’s what the data is telling us. CoPilot and ChatGPT are expanding the pie, not fighting over the same customers. I’d expect there’s room for Apple too.
And customers will be looking for results, and the DOD is indicating they are there. Lots to like here.