News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | CDW and Apple Expand Partnership to Bring Apple Business Essentials to Small Businesses

CDW has expanded its partnership with Apple to offer Apple Business Essentials to small business customers.The service provides device management, 24/7 support, and cloud storage capabilities for all Apple products and services. Small businesses can streamline setup, onboarding, upgrading, and ongoing management for Apple Business Essentials through CDW. Apple Business Essentials single-device plans start at $2.99 per device per month, and a multi-device plan with 200GB of storage is $6.99 per month for up to three devices.

Why do we care?

I’ve covered this offering from Apple before, and here it’s expanding.   Now you can buy your core services via distribution.    But more evidence for you that this is a serious offering.

I’ve been pondering the role of distribution in the ecosystem for a bit now and would love listeners’ insights.  There will be a series exploring it coming soon.

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