Zoom Enhances Privacy with EEA Data Storage and Audit Tools; Launches AI for Missed Meetings

Let’s hit two Zoom announcements.

Zoom Tuesday revealed that it would support localized data storage in the European Economic Area (EEA), where premium (i.e., paying) customers can choose specific data from its webinars, meetings, and team chat tools to store in local data centers — in Europe, this will mean Frankfurt at first, though Zoom does also have data centers in Amsterdam, Leipzig, and Zurich. 

 Zoom is also rolling out audit log tracking globally, where company administrators can track when logs are exported and deleted. And it also launched a new tool in the same privacy dashboard as the data residency feature to help admins respond to data subject access requests (DSAR) and delete personal data, such as names or email addresses, that may have been collected. This is a core tenet of regulations such as Europe’s GDPR and its Californian CCPA counterpart, designed to ensure a product’s users can access information on what personal data a company holds on them and request deletion of specific data.

Finally, the company is now offering its AI feature to catch up on missed meetings.  Announced in March, it’s available as a user trial in “select plans.”  

I’ll focus today on the relevancy of regulation.     Zoom changed its business because of GDPR and CCPA and is making compliance a feature.  Take a weakness and make it a strength—solid strategy and worth noting here.