Here’s one for your customers. According to a Deloitte report published last week, strategic investments in cloud migration, cloud-native projects, and related cyber and machine learning services deliver outsized impact on market valuation and shareholder returns. The analysis found that cloud investments yielded roughly three times the market value compared to cyber assets alone.
And how about this piece of guidance – SMB Group published a breakdown of which financial tools are used at what company size. There are three clear breaks in the data. Below 20 employees, it’s a mix of nothing, spreadsheets, or accounting software like Quickbooks. Between 20 and 250, it’s predominantly that accounting software, and above 250 usage tips to financial software part of a business management suite, like NetSuite.
Why do we care?
Cloud investments leading to increased organization value are a compelling case. Often the benefits are couched in savings or increased productivity, which is one more consideration of the cloud’s inevitability.
Tactically I wanted to note the apparent growth lines of the financial back end of organizations. 10 employees and 250 employees being lines to understand for analysis, and considering how these products also intersect tech, it’s an obvious data point to care about.

