Opens in a new tab
News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | New guidance on Zero Trust model

My quiet around security couldn’t last long.    

First, from NextGov.   The Cybersecurity and Infrastructure Security Agency published updated guidance for its Zero Trust Maturity Model on Tuesday, more than a year after the nation’s cyber defense agency issued an initial set of best practices and guidelines to evaluate security capabilities and identify areas for improvement.   Changes included the addition of the “Initial” maturity stage within the model, which accounts for the second stage of an agency’s zero trust adoption process and includes steps like “starting automation of attribute assignment and configuration of lifecycles, policy decisions, and enforcement,” as well as others.

Cybersecurity firm Home Security Heroes put an AI-powered password-cracking tool called PassGAN to the test against 15m+ passwords.

  • It cracked 51% of them in under a minute.
  • It had worked out 81% of the list by month’s end.

And this whole space?  TechAisle’s new research shows that the SMB and Midmarket spend on IT security will likely be US$84.2 B in 2023, an increase of 9.6% from 2022. IT security is the 2nd top priority for SMBs and 1st priority for core midmarket and upper midmarket firms. Between 55% and 54% of firms consider preventing cyberattacks a priority. 

Interestingly, that’s somewhat in conflict with data reported in Axios.   A CNBC survey released in the fall of 2021 found that 56% of small-business owners were not concerned about being the victim of a hack in the next 12 months.   Additionally, 59% said they could quickly resolve a cyberattack, and 42% had no plan for responding to an attack.

So I’ve noted the continuation of the trend – Guardz (that’s with a Zee) launched a security platform that includes cyber insurance coverage and automated remediation plans.  

Why do we care?

I’m most interested in the Zero Trust guidance, particularly as including an initial stage allows for an easier on-ramp for small organizations.     That rings true to where I want us to spend our attention.

I also wanted to highlight this perception gap between those “in” our space and those “outside.”   Every channel type constantly talks about security as the biggest thing… yet when I step outside that bubble, that isn’t what I hear.    That disconnect is why I remain convinced that, while necessary, security can’t be the whole story and likely not the lead.     In my good, better, best model, it just can’t get out of being an expense and living just in the good.     

This content is made possible by community-minded viewers like you

Join the Small Biz Thoughts Community to support independent journalism and get the raw Business of Tech interviews, Channel Intelligence briefs, monthly member calls and more. Member support is one way we sustain the costs of investigative work — from court filings to video editing — while keeping the core reporting open to all.

Thank you

Join the Small Biz Thoughts Community

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories