I can’t resist this one. Quoting Channel E2E:
MSPs get a stadium: Kaseya has won naming rights for the Miami-Dade Arena, home to the Miami Heat, in a $117 million deal. CEO Fred Voccola said: “This deal represents the largest investment a software company focused on supporting MSPs and their end customers has ever made in building the awareness of the industry, which adds credibility for our customers as they sell to their customers. Beyond the awareness that this deal brings to the MSP industry, Kaseya customers will get access to unique experiences as the company hosts special events and other activities at the Kaseya Center in the future. Additionally, Kaseya will work with MSP customers to provide access to their end customers for similar events and activities at the venue.”
Why do we care?
If you assume Kaseya has twenty-five thousand customers (which might be high, mind you), then each one of them just paid four thousand six hundred and eighty dollars for their backend infrastructure’s brand to be on a stadium in Miami. That’s simplistic math for sure, as it’s proportional to the amount each spent… but the point is there. Plus, what about those international customers? Did they want this brand awareness to play for the NBA.. in Miami?
Saying this is for MSPs is, frankly, bullshit. This is all ego, and that reasoning about customers using it is as razer thin as I could think. I believe in brand marketing – in fact, I sell it. The key to brand marketing is to push brand awareness in a place your customers and potential customers will be so they hear it. This is why local car dealerships sponsor local sports, where local meets local, and more importantly, are broad consumers in a consumer space—or sponsoring business roundtables at the local chamber. This.. is not that. And MSPs just paid for it.