Addigy has released its 2023 State of the Apple Device Management Industry Report for MSPs. Surveying 480 MSPs across North America and Europe, the boldest data point is that on average, Addigy customers see 30% growth year over year, and those who begin managing 100 or fewer Apple devices with Addigy grow 544.83% within 14.62 months.
Additional highlights:
The report notes that, on average, MSPs who manage Apple devices charge more than twice the monthly amount of MSPs who do not.
65% of respondents expect the use of Apple devices among customers to increase in the next 12 months and cite the 40% growth in Apple sales in a year, with a 13.5% market share in Q3 2022.
Only 23.3% of those surveyed are leveraging Apple Business Manager.
I’m biased as a Mac user, although I’ve been observing for years that ignoring ten to fifteen percent of the market is unwise. That’s true for providers on both sides – tools providers and service providers.