I spotted an article in the San Diego news entitled “Must-Have Technologies to Rapidly Boost Your Small Business.” While a short read, technologists will only care about the list itself, so here it is:
- Customer Relationship Management, or CRM, Software
- Cloud for Data Storage
- Cybersecurity Technology
- Financial Management Software
- Live Chat
- Project Management Tools
- Online Instant Quote
This is a short but critical story – infrastructure is entirely assumed in this list of technologies. The value is in the productivity layer and protecting that data. We care because this isn’t some discussion in an industry publication but instead a customer-facing, mainstream publication. The message those business owners are hearing needs to align with your offerings.. .and if it doesn’t.. there’s a problem.