News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | SaaS Adoption on the Rise

I’ll be talking SaaS a bit more in my 2023 predictions series – out next week – but I spotted two data sets to round out the year.

According to research from security vendor, Axonius focused on SaaS usage, 74% of businesses have more than half of their applications in the cloud, and 66% are spending more on SaaS applications now than a year ago. However, most organizations said SaaS security lagged in urgency and priority. Of those surveyed, 60% ranked SaaS security fourth or lower on their list of current security priorities, pointing to limited time and resources (28%), pressure to focus on other issues from the C-Suite (23%), and staffing shortages (15%).

According to a recent ChannelPro reader survey, roughly half (48%) of respondents believe securing SaaS applications is more complex than securing the network and endpoints. Moreover, in the Axonius research, 66% of organizations agreed that the increase in SaaS applications has resulted in more complexity and increased security risk in their organizations.

Why do we care?

SaaS is harder.  That’s a good thing if you’re in the business of managing complexity.     I’d expect this audience to be in that business.     Lean into this, and lean into expertise on making SaaS more productive.    Yesterday, I cited data on the lack of systems around customer experience, and here there’s more complexity to focus on.     There’s a lot of need out there.

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Weekly Leadership AlignmentAudio Brief on a private podcast feed (3–5 min, actionable trends)
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories