According to new Gartner data, all this geopolitical risk is a risk to performance.
According to a Gartner survey, forty-one percent of Boards of Directors view geopolitical power shifts and turbulence as one of the most significant risks to performance. Gartner predicts that by 2026, 70% of multinational enterprises will adjust the countries in which they operate by hedging to reduce their geopolitical exposure. This includes navigating trade disputes, government-imposed restrictions, and armed conflict.
Savvy providers are getting smart on these concerns (and those from my previous story) rather than focusing on technical issues. That “you are in the business of providing business value” conversation got a lot more specific with these insights. Think your customers aren’t multinational – check again. There’s likely an international component to every business.