News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | What’s the buy in on cyber insurance?

A study by the insurance company Marsh with Microsoft has found that less than two-thirds of company decision makers believe cyber insurance is worth the cost.    That’s up 30% since 2019.  

Why do we care?

That’s the data point—just the one.  

Decision makers are doubting the value of cyber insurance.   

I can’t say I’m surprised – costs are going up, it’s a lot harder to get, and for me, the most crucial argument would be that if you’re prepared for the incident, you might not need it.    

If you have a specific plan to deal with a breach, which includes the predisposition to tell the criminals to eff off, the plan may assume some level of downtime and have the plan to offset. 

Sure, it would be nice to have the insurance payment, but it’s unnecessary.  Now, do I believe that two-thirds of companies are ready?  No, no, I do not.  That said, that seems like a solid position.   You don’t need insurance because we have the plan ready to go.  This is what that incident will look like and what it will cost. 

That seems sensible to me.  

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories