News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers
Business of Tech | Increase in cloud consumption couples with decrease in technology trust

A global survey of 1,884 MSPs conducted by Strategy Analytics on behalf of Datto finds half of MSPs reporting their clients now have 50% to 75% of workloads in the cloud. Another nearly 20% report clients have 25% to 50% of their workload running in the cloud.  

The survey finds MSPs only saw a modest increase in revenue during the pandemic, while more than a third (36%) saw no change. Nearly 20% saw revenues decline. Many MSPs also saw costs rise, with more than a quarter (27%) increasing headcount.

Spending on compute and storage infrastructure products for cloud infrastructure, including dedicated and shared environments, decreased 2.4% year over year in the second quarter of 2021 (2Q21) to $16.8 billion, according to International Data Corporation’s Worldwide Quarterly Enterprise Infrastructure Tracker: Buyer and Cloud Deployment.
The decrease comes after six quarters of year-over-year growth, and most notably compares to the 39.1% annual growth seen by the market in 2Q20, when the world just entered the pandemic with the first wave of business and country closures causing a spike in investments in cloud services and infrastructure. 

And I continue to track the sentiment on Big Tech.  It’s down again, per a study from the Public Affairs Council and Morning Consult.    32% say its less trustworthy than other sectors.   It used to tbe the top of the list on trust from 2012 to 17.   It fell to fourth in 2018, fifth in 2019 and 2020, and now… sixth place.   

Why do we care?

Let’s not kid ourselves about the damage to the reputation of technology.  That should color any providers approach, because establishing trust is key.. and that much harder now.

Last week some data told us it’s nearly a majority using SaaS and cloud – this week’s data says about the same thing.    

I’d be remiss if I didn’t observe that IT service companies are tying their fate to cloud providers in this shift.   That doesn’t mean not to do it – it means focusing on communication, consulting, and advising style services both establishes trust and keeps some distance from the providers.    Planning for failures and business continuity – including phones, as we talked about yesterday – builds on that approach.  

 

Choose your upgrade:

Get the full benefits of Business of Tech Plus

Insider Access

$12/month

Perfect for MSPs and ITSPs that want full interviews, early access, and ad-free listening

  • Programmatic Ad-free private podcast feedSame show, little interruptions
  • Channel Chatter previews1–2 topics with light insights
  • Early access to interview episodesHear it days before public release
  • Monthly Insider BriefTighter analysis you can share internally
  • Extra audio segmentsCut interviews, behind-the-scenes commentary, quick competitive notes
  • Become an Insider for $12/month

    Leadership Access

    $149/month

    Perfect for MSPs and Vendors that run a team and need the extended tactics, executive summaries, and weekly alignment brief

  • All Insider Access benefits plus . . .
  • Invite your teamIncludes access for 5 team members with option to add more
  • Vendor Strategy BriefsThe entire library, plus new analysis every month
  • Channel ChatterAll topics, full insights, complete vendor discussion + sentiment list
  • Quarterly State of the Channel Briefing
  • Monthly AMA submission priorityAsk Dave direct questions, and skip the line
  • Get the Leadership Edge for $149/month

    Vendor Partner

    $500/month

    Perfect for channel companies or vendors looking to deepen their engagement with the show.

  • All Leadership Access benefits plus . . .
  • Get highlighted as a show sponsor You'll get placement in the show notes, throughout the website, and on our dedicated sponsors page.
  • Enjoy regular shout outs You'll be featured in a rotating format during the show
  • Become a show sponsor for $500/month

    Search all stories