News, Trends, and Insights for IT & Managed Services Providers
News, Trends, and Insights for IT & Managed Services Providers

How to change your messaging to be more effective around security

Written by

Dave sobel, host of the business of tech podcast
Dave Sobel

Published on

July 22, 2022
Business of tech | how to change your messaging to be more effective around security

IT Security is a Tax on businesses.
 
It’s not even a very good tax.    Most business owners may grumble about taxes, but there are certain services you get for that tax you like.  Roads, police, fire departments, the justice system, schools, all that common infrastructure.      We can have healthy debates about the allocation of resources, and yet still all agree there are services as a business owner you want to have.
 
But IT Security?  Where does it fit into my profit and loss statement?

Let’s talk about messaging IT security

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